6 Tips And Tricks For Optimizing Single Page Websites

There has been a significant increase in the number of people opting for single page websites rather than the traditional multi-page architecture. The only major concern associated with such single page websites is that “Can They Be Optimized?”

The answer undoubtedly is YES!!

With the constantly evolving intelligence & changing algorithms of search engine giants like Google, a plethora of single page websites have come into existence & in fact found their way to the top of SERP.

In case you are looking to optimize just such a single-page website, then here are few useful tips and tricks that you may consider following:

Paginate

Given the fact that the multi-paginated structure is a favourite for most web crawlers or Googlebots, it often seems like a tedious task to restructure single page websites. However, it’s easier than it seems to organize a single page website that doesn’t allow visitors to leave the site.

The trick lies in creating significant and clear sections on this single page website, with each section serving a specific purpose. Each of these sections may then be defined using a suitable keyword and optimized keeping the requirements of that particular section in mind.

Anchor Link Optimization

Since a major problem faced with single page websites is that there are no separate URLs to optimize, the only links left for you to be optimized are the anchor links. Anchor links allow you to jump to the specified section of the same page. Thus, the best way to optimize these sections is to first optimize the anchor links that track back to them.

Use H1 Tags

The tradition with most multi-page websites is to use one H1 tag for the most important section of the page and use H2 and H3 tags for specifying other descriptions. However, when dealing with a single page website, its best to use one optimized H1 tag on each separate section of the page and the crawler will automatically identify the distinctness between each section of the page.

Link Building

Link building is not a dead thing as many would consider. Indeed, it’s still the most effective way of earning authority backlinks that in turn can increase your site’s authority on Google. Just in case you are wondering about how to earn backlinks for a single page website, then the answer again are the Anchor Links.

Content Relevancy

A major concern faced by most single-page website owners is “How Would Google Index their Content-Packed Website?” Well, with the introduction of Hummingbird algorithm by Google, you can have all such worries at bay. The search results today match not the keyword but also show results closely matching the entire search query. Thus, there are all the chances that your content-packed single-page website may find a position at the top of SERP.

Content Quality & Freshness

Of all the optimization factors to be considered for single-page websites, the most important factor is content freshness. Since there is scope for just one page to be optimized, it’s extremely important that you optimize it as per the content quality guidelines by Google. Therefore, try to keep the content of your single page website fresh and optimized for both users and bots to find it easily.