Tips And Tricks For Optimizing Single Page Websites

6 Tips And Tricks For Optimizing Single Page Websites

one page optimization

Optimization For Single Page Websites

There has been a significant increase in the number of people opting for single page websites rather than the traditional multi-page architecture. The only major concern associated with such single page websites is that “Can They Be Optimized?”

The answer undoubtedly is YES!!

With the constantly evolving intelligence & changing algorithms of search engine giants like Google, a plethora of single page websites have come into existence & in fact found their way to the top of SERP.

In case you are looking to optimize just such a single-page website, then here are few useful tips and tricks that you may consider following:

Paginate

Given the fact that the multi-paginated structure is a favourite for most web crawlers or Googlebots, it often seems like a tedious task to restructure single page websites. However, it’s easier than it seems to organize a single page website that doesn’t allow visitors to leave the site.

The trick lies in creating significant and clear sections on this single page website, with each section serving a specific purpose. Each of these sections may then be defined using a suitable keyword and optimized keeping the requirements of that particular section in mind.

Anchor Link Optimization

Since a major problem faced with single page websites is that there are no separate URLs to optimize, the only links left for you to be optimized are the anchor links. Anchor links allow you to jump to the specified section of the same page. Thus, the best way to optimize these sections is to first optimize the anchor links that track back to them.

Use H1 Tags

The tradition with most multi-page websites is to use one H1 tag for the most important section of the page and use H2 and H3 tags for specifying other descriptions. However, when dealing with a single page website, its best to use one optimized H1 tag on each separate section of the page and the crawler will automatically identify the distinctness between each section of the page.

Link Building

Link building is not a dead thing as many would consider. Indeed, it’s still the most effective way of earning authority backlinks that in turn can increase your site’s authority on Google. Just in case you are wondering about how to earn backlinks for a single page website, then the answer again are the Anchor Links.

Content Relevancy

A major concern faced by most single-page website owners is “How Would Google Index their Content-Packed Website?” Well, with the introduction of Hummingbird algorithm by Google, you can have all such worries at bay. The search results today match not the keyword but also show results closely matching the entire search query. Thus, there are all the chances that your content-packed single-page website may find a position at the top of SERP.

Content Quality & Freshness

Of all the optimization factors to be considered for single-page websites, the most important factor is content freshness. Since there is scope for just one page to be optimized, it’s extremely important that you optimize it as per the content quality guidelines by Google. Therefore, try to keep the content of your single page website fresh and optimized for both users and bots to find it easily.

5 Reasons Why You Need to Invest In SEO Services

5 Reasons Why You Need to Invest In SEO Services

Search Engine Optimization

SEO Services Worth Investing

While there are many companies out there for whom SEO is a dead thing, it’s imperative to know that SEO is STILL alive and thus, investing in SEO services is worth every single penny.

However, before you can decide to invest in SEO services, you need to be sure of the ultimate goals you wish to achieve through these services.

Check out the following 5 Reasons to known exactly why investing in SEO services is a MUST for every company to achieve their online goals!!

SEO Is Here To Stay!

There is no denying the fact that SEO works and will continue to affect the traffic of websites for a long time to come. Regardless of the continuous algorithmic changes and updates, SEO is capable of working its way around all kinds of updates. In fact, it’s not just the usual text-based content that depends on SEO, but even video and audio content searches depend largely on keywords that form a major part of SEO. Thus, you can be sure of the continued success of SEO and its tools in the foreseeable future.

Search Engines Grab The Biggest Market Share

More than 80-90% of the customers today prefer to check for online reviews and feedbacks before deciding to make a purchase. In fact, the number of such customers is only expected to rise in the near future and it’s hardly a matter of time before everyone would be searching online for their products and services before making an investment. Investing in SEO services can guarantee that your customers find your website easier & quicker than your competitors.

SEO Services Are Cost Effective

As compared to other major forms of online marketing like email marketing or PPC advertising, SEO services are not just cost-effective but are also capable of earning good ROI. In fact, SEO forms the bedrock of all forms of marketing campaigns that you run online.

SEO Techniques For Mobile Users

The dramatic explosion in the number of mobile users as compared to the number of desktop users has paved the way for a long list of effective SEO techniques that companies can use for achieving quick & local search optimization.

SEO Is Evolving & Growing

SEO has been and will continue to be one of the most important tools for online marketing. It is constantly evolving and growing meaning that you lose if you don’t continue to grow with it since your competitors surely would be moving forward and improving.

Thus, given the endless benefits that SEO services can bring along for a company, it is imperative to make an investment, to ensure that your website continuous to grow, appears high on search results and ultimately earns you a commendable return on investment!!!