10 Effective Homepage Factors for Successful Marketing
“First impression is The Last Impression”
The rule holds true even when designing a website. The homepage of a website is not just a platform for your landing customers but it also serves as a mirror for your website. Whenever a visitor lands on your website, there is maximum possibility for them to browse your homepage first.
Being the face of your website and in turn your company, you need to ensure that you have a homepage that can instantly catch the attention of visitors and compel them to dig through the inner pages. To help you with this, here are 10 effective factors that you can use for ensuring successful marketing of your website:
#1 Catchy Headlines
A great headline is one that can catch the attention of your visitors and convey your desired message instantly. Thus, it is important that your headline should necessarily be powerful yet to the point. Since it is not possible to give a gist of your website in one single headline, it is advisable to make use of sub-headlines to give more details about the services and products you offer.
#2 Effortless Navigation
Regardless of whether it is a first time visitor or a regular follower, every visitor expects to have an easy navigation. Thus, in order to make it easy for visitors to navigate across the various pages of your website, it is important to incorporate in your website text-based navigation menus and sufficient content for accommodating links to various pages.
#3 Call To Action
In order to make your visitor feel valued and appreciated, it is essential to include call to action on every page of your website, most importantly on your homepage.
#4 Quality Images
The best way to create interest and catch the attention of your visitors is to incorporate quality images on your website. Images are also a great way of building credibility for your site, allowing people to blindly trust you for desired products and services. A unique image can at times act as a reminder of your website for people.
#5 Social Media Share
Most leading companies today have embraced social media marketing as the most effective ways of online marketing. Considering the fact that most visitors today are engaged in some or the other form of social media platform, it is best to encourage your visitors to interact with you through social media channels. Be sure to place links to your social media platforms on prime locations on your homepage.
#6 Contact Us Information
The prime reason you need to create a website for your business is to help you reach out to people and generate leads. Thus, it is essential to strategically place your contact us information including phone number, email address and business address making it easy for people to reach you.
#7 Engaging Videos
Though the best way to catch the attention of your visitors is to incorporate quality images, yet another interesting way is to include engaging videos. A short and simple video that briefly explains the working of your website can be a great marketing asset for your website.
For many people, the reviews of other people really matter when buying a product. In order to serve all such customers, it is important to feature client reviews and testimonials on your website. These testimonials also serve as trust factors for your customers, especially for the new customers.
#9 Add Blog
While your website acts as the face of your company and is great for wooing your customers to buy your services and products, the real content king is the blog. Thus, if you wish to provide more detailed information about your business, then adding a blog is the best way to do it.
#10 List Awards
Everyone likes to get associated with winning brands and companies because of the trust factor and recognition they carry along. Thus, regardless of how trivial an award you may have earned, it becomes imperative for you to feature all such received awards on your website.
Given the fact that it’s just a matter of few seconds before your visitor can go through your website and decide upon utilizing your services and products, it is essential to include all of these 10 important factors on your website. This will not just keep your website moving ahead on the rankings but will also keep your visitors right where you want them – on your website!!!